Festival vendor and sponsor applications are open!

The annual Petaluma Pride Festival will be at the Fairgrounds on National Coming Out Day, Saturday, October 11, 2025 from 12-5pm.

We're pleased to announce that the Petaluma Pride Festival returns this National Coming Out Day, Saturday, October 11th! We’ll be at the Petaluma Fairgrounds, enjoying the open spaces of Behrens Park and Gardenway Lawn and Stage.

Join us for a free-to-attend all ages festival, featuring live music and performances, food trucks, libations, activities for kids and adults, and a community fair featuring local communities, resources, artists, and businesses. Bring a picnic blanket, chairs, and some shade to kick back and enjoy the whole afternoon! We’ll be announcing more details soon.

All are welcome to join us to in celebration of local queer and trans communities and in solidarity with all marginalized people. Together we can build community, share culture, cross bridges, and work together to create the conditions for our collective liberation.

Festival application details for artists, community organizations, food and drink vendors, local businesses, sponsors, and event hosts are at: petalumapride.link/vendors and petalumapride.link/sponsors

After party at Hall of the Above from 7-11pm. Tickets on sale at petalumapride.link/afterparty

Stay tuned by following us on Instagram, Bluesky, or Facebook, and subscribing to our newsletter.

Participating organizations

We’re excited to be joined by so many wonderful people this year! Here is a preliminary list of who will be present at the Petaluma Pride Festival.

This list will change, as applications are still open and we’re finalizing details with a number of current applicants! If you notice something isn’t listed but should be - let us know! You can reach us at vendors@petalumapride.org.

Activities

Nonoti Portrait Drawing Machine
Rainbow Raven Face Painting

Artists and makers

AMARI-X
Designs by Ann N lynn
Izel Flowers
Moonlight Dichroic Fused Glass Jewelry
Studio Kei
Tired Boy Mama
Twee
WIPs & Chainz

Entertainment

Full Queer Wrestling

Exhibitors and businesses

Spellboundandstones
LeafFilter Gutter Protection
New York Life
Word Horde Emporium of the Weird & Fantastic

Food and drink

Good Vybes Lemonade
Kona Ice
Something Yummy
The Tea Nook

Nonprofit and community organizations

Committee on the Shelterless (COTS)
Elim Lutheran Church
Free Mom Hugs
Generation Housing
Inclusive Compass
Kindness Mobile Thrift Shoppe
Petaluma Mother’s Club
Planned Parenthood Northern California
Professionals with Pride
Sonoma County Library

We thank our sponsors who made 2023’s events possible:

Hen Level: Sonoma County Pride

Cockerel Level: Planned Parenthood Northern California, Redwood Empire Gymnastics, Sage Casey Foundation

Chick Level: Acorn Chiropractic Club, Amor Para Todos, The Big Easy, The City of Petaluma, Deviled Eggery, Flying Cloud Farm, Front Row Salon, Elim Lutheran Church, Griffo Distillery, Iron Horse Vineyards, Lagunitas Brewing Company, Live Oak Charter School, The Mail Depot, Petaluma River Park Foundation, River Front Cafe, Simply Solar, Sonoma County Democratic Party, Suzanne Ash Realty, Unitarian Universalists of Petaluma, Word Horde Emporium of the Weird & Fantastic

We thank our founding sponsors who made 2022’s inaugural festival possible:

Hen Level: Redwood Empire Gymnastics, Sonoma County Pride

Cockerel Level: Amor Para Todos, Front Row Salon, Unitarian Universalists of Petaluma

Chick Level: The Big Easy, Michael J. Loeffler Psychotherapy, The Moon Room and Purely Petaluma, Side by Side

Our vision is a community where people of all sexualities and genders are welcomed, honored, and celebrated.

Petaluma Pride strives for a community in which queer, trans, and gender expansive people are safe, celebrated, well connected with each other and the greater community, and have health outcomes on par with those of their straight and cisgender neighbors.

We want a community in which we have strong partnerships and stand in solidarity with other marginalized people, mindful of power structures and intersectionality, in which quiet voices are amplified, and everyone feels a keen sense of belonging.

We want a community in which privileged people of good will are invited in and supported in becoming effective allies and accomplices.

We believe that a better world is possible and are committed to ushering that world in.